There are various definition of marketing but the most famous of them is related to the Kotler as he said :
"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others."(Kotler)
It is a management process which identifies, anticipates and satisfies customer requirements profitably. The Chartered Institute of Marketing (CIM).
The compnay who follow right marketing strategy which is (Social Marketing) in which customer is always right and the corporate soical reponsibility must be oberserved. Marketing is not limited to advertisement which some people think so. If we ask about definition of marketing from common people there answer would be limited to the following line:
- Some may say marketing is advertisement.
- Some define it as a media publicity
- Few people tell that marketing is printing material obout the company's products.
All of the above defintions limited because advertisement, product promotion or publicity through electronic or print media is very tiny part of markeing but the comprehesive defintion is what is defined at the top given by Kotler.
